Te Auaha is newly founded Creative Institute situated in the heart of Wellington, New Zealand’s cultural capitol. It is a collaboration between three existing film, performance and technology schools.
Our brief was to develop a unique and memorable brand that would attract a new generation of leaders, creators and thinkers. The name Te Auaha was chosen after extensive consultation, it means to shape, create, form or fashion in Maori (the native language of New Zealand). The logo itself was designed as a strong symbol, visually giving a voice to the creative students attending Te Auaha. This symbol was then extended as a visual language with unique photography treatments showcasing the student’s work and iconography representing the different programs.
Te Auaha will open in 2018 and hopes to become a major physical and cultural landmark on New Zealand and the world's growing creative industry.
Huffman’s is a New Zealand craft sauce company that creates world champion sauces.
Our team was tasked with repositioning the Huffman's brand as the sauce of choice for the culinary adventurer. We developed the narrative of a mysterious, masked chef, making the quality of the sauce the focus. The newly-designed logo was embossed directly onto the glass, minimising the intrusion of the label on the body of the bottle, reinforcing the brand story and enhancing the tactile experience for consumers.
Since the rebrand, Huffman's sales have grown fivefold. Its sauces are now the brand of choice for the best restaurants in New Zealand and have enjoyed increased attention worldwide.
Organic Initiative is a woman's sanitary product company who's mission is to provide products that are good for women and good for the world.
We were tasked with the challenge of tearing down the pillars of power, and educating consumers away from the conventional intimate products made using harmful chemicals and toxins.
Our strategy was to adopt an in your face disruptor model, employing tongue-in-cheek protest slogans to help facilitate conversation around this taboo subject. The packaging was designed to create a wall of passionate protest on the supermarket shelves, pointing consumers in the direction of safer alternatives.
The 2015 ANZAC Day events commemorated 100 years since the First World War landings at Gallipoli. Our brief was to develop an overarching visual concept for the commemorations and the opening of the Pukeahu National Memorial Park.
Our approach was to create two wreaths from plants native to New Zealand and its Allied countries. Each wreath had two distinct halves, one representing remembrance and the other peace.
The multi-flora wreath design has since been adopted by the New Zealand Government for future ANZAC Day commemorative wreaths.
NIWA, the National Institute of Water and Atmospheric Research, is New Zealand’s leading provider of atmospheric, freshwater and marine research.
Our team partnered with NIWA to transform their communications and bring to life their Government mandate to enhance the benefits of New Zealand’s natural resources from a social, economic and environmental perspective.
We developed a total brand system for their external forecasting products including design of their user interface. We also worked with them to enhance their statutory printed and digital reports, internal values launch, leadership forums and new external and internal websites.
A key outcome of this partnership has been providing NIWA with the tools to communicate effectively to an audience beyond the scientific community.
The Warhol Immortal exhibition at Te Papa (The Museum of New Zealand) promised a fresh new look at this controversial artist.
Our team's challenge was to develop a visual campaign that created hype around this rare opportunity to see and experience the art world of Andy Warhol.
In the spirit of Warhol, Te Papa’s exterior and interior underwent a radical transformation. The 50ft Te Papa plinth was given a facelift, the interior staircase skinned with a thought-provoking graphic and posters plastered across walls. A Pop Art photo booth enabled Te Papa to take Warhol’s appeal beyond the museum’s walls, marketing the exhibition through visitors' own social media accounts.
The Ministry of Transport is the Government's principal transport adviser with the mission of ensuring that New Zealand's transport system helps the country thrive.
The ministry came to us with an existing logo that they wanted to extend and enliven for use through their communications. They also needed to clarify and convey their role within the wider transport sector, the total perspective of transport for New Zealand, across all sectors including road, sea and air.
We developed a visual language by literally taking an aerial view of New Zealand’s transport modes, creating a unique suite of photographic strips for air, rail, road, sea, walking and cycling. These were then manipulated into a versatile system of figurative shapes for use in environmental graphics, reports and online.
Wastewatch is a waterfront recycling initiative set up by the Wellington City Council. This service ensures that the Wellington Waterfront remains clean and waste free.
Our team was briefed to develop a brand and communications that would engage both the public and the workers in the restaurants and businesses sharing the waterfront.
The approach was to develop a friendly name, brand and visual language that strongly referenced surf life saving and its aims of protection of the waterfront in partnership with the public. This visual language was applied to all brand material from the design of the Recycling Rescue Buggy to signs placed in restaurant kitchens picturing caricatures of Baywatch personalities.